Built on Innovation. Driven by Sustainability.
Eco-Friendly Solutions
Ecobia Innovations is the industrial fertiliser division of the Ecobia group bringing proven organic waste technology to agricultural markets at scale, anywhere in the world.
About Ecobia Innovations
From Irish Innovation to Global Agricultural Impact
Ecobia began with a straightforward belief: organic waste is not a disposal problem it is an untapped resource.
Through our parent company, Ecobia Ltd, we spent over a decade developing and deploying aerobic organic waste digestion systems across Ireland, serving the domestic, retail, hospitality, and food services sectors.
That work earned us a Gold Innovation Award at IFEX 2024 and established Ecobia as one of Ireland's most respected sustainable waste technology companies.
Ecobia Innovations was created to apply everything we learned at a much larger scale and in the markets where the need is most urgent. The world's fastest-growing agricultural economies face a shared challenge: they need more fertiliser, they want it to be sustainable, and they need it produced locally rather than imported at significant cost and carbon footprint.
We built Ecobia Innovations to be the industrial solution to that challenge. We do not apply a fixed model to every market. We conduct rigorous on-the-ground analysis, identify the right feedstock sources, design the right production scale, and build facilities that genuinely serve the agricultural communities around them.
Our current markets are Oman and Sri Lanka.
Our ambition extends far beyond both.
The Team Behind
Mr Martin Holles Founder & Director, Ecobia Innovations
Mr Martin Holles Founder & Director, Ecobia Innovations
Mr Martin Holles Founder & Director, Ecobia Innovations
Martin Holles is the visionary behind Ecobia Innovations and the wider Ecobia group. It was Martin who identified the core opportunity that sits at the heart of everything we do that organic waste is not a problem to be buried, it is a resource being thrown away that agriculture desperately needs.
From that founding idea, Martin built
Martin Holles is the visionary behind Ecobia Innovations and the wider Ecobia group. It was Martin who identified the core opportunity that sits at the heart of everything we do that organic waste is not a problem to be buried, it is a resource being thrown away that agriculture desperately needs.
From that founding idea, Martin built Ecobia Ltd into one of Ireland's most respected sustainable waste technology companies, earning the Gold Innovation Award at IFEX 2024 along the way.
Ecobia Innovations is the next chapter of that vision taking the same philosophy from Irish food waste management to industrial fertiliser manufacturing in some of the world's fastest-growing agricultural markets.
Martin leads the overall strategic direction of Ecobia Innovations, sets the vision for where the business goes next, and ensures that every facility we build stays true to the founding principle: close the loop, recover the resource, and do it at scale.
Mr Ahmad Durrani Managing Director
Mr Martin Holles Founder & Director, Ecobia Innovations
Mr Martin Holles Founder & Director, Ecobia Innovations
Ahmad Durrani is the commercial engine of Ecobia Innovations. As Managing Director, Ahmad leads all outreach, prospect development, and relationship management building the partnerships with governments, agricultural cooperatives, distributors, and investors that turn market analysis into real operations on the ground.
Ahmad's role is th
Ahmad Durrani is the commercial engine of Ecobia Innovations. As Managing Director, Ahmad leads all outreach, prospect development, and relationship management building the partnerships with governments, agricultural cooperatives, distributors, and investors that turn market analysis into real operations on the ground.
Ahmad's role is the bridge between the opportunity Ecobia Innovations identifies and the people who need to be brought on board to make it happen.
Whether that is a Ministry of Agriculture in Oman, a farming cooperative network in Sri Lanka, or a development finance institution looking to support sustainable agricultural infrastructure Ahmad is the person in the room making the case and building the trust.
His focus is not just on winning new business. It is on building the long-term partnerships that give every facility Ecobia Innovations establishes a reliable commercial foundation from day one.
Mr Steven McGee Market Analyst & Technology Director
Mr Martin Holles Founder & Director, Ecobia Innovations
Mr Steven McGee Market Analyst & Technology Director
Steven McGee is the analytical and technical backbone of Ecobia Innovations. Before a single facility is committed to, before a market is entered, before a production line is specified Steven has already taken it apart and put it back together on paper.
Steven leads all market feasibility analysis for Ecobia Innovations, assessing ferti
Steven McGee is the analytical and technical backbone of Ecobia Innovations. Before a single facility is committed to, before a market is entered, before a production line is specified Steven has already taken it apart and put it back together on paper.
Steven leads all market feasibility analysis for Ecobia Innovations, assessing fertiliser demand, organic feedstock availability, production cost structures, competitive landscapes, and regulatory environments in every market the company considers. His reports form the evidence base on which every strategic and investment decision the company makes is grounded.
On the technology side, Steven assesses and specifies the processing machinery, production line layouts, and facility configurations for each deployment ensuring the engineering solution matches the market opportunity and the feedstock reality on the ground.
If Martin identifies where we are going and Ahmad builds the relationships to get us there, Steven makes sure we arrive knowing exactly what we are doing and why it will work.
The Oman Department
Aziz Al Balushi - Head of Operations
Aziz Al Balushi is Ecobia's operational anchor in Oman. With over 20 years of experience across e-commerce, security, HR, IT infrastructure, and government relations, he brings the depth of local knowledge and institutional trust that no amount of outside expertise can replicate.
Aziz leads all on-the-ground operations for Ecobia in Oman from vendor and supplier relationships to regulatory compliance, logistics, and day-to-day execution. He has managed teams across some of the most demanding environments in the region and knows how Oman works, who to speak to, and how to get things done.
His background in PRO work, labour law, licensing, and regulatory approvals means Ecobia moves through official processes with speed and confidence. Nothing stalls on his watch.
His focus is not just on keeping operations running. It is on building the local credibility and government relationships that give every facility Ecobia Innovations establishes in Oman a stable, compliant, and trusted foundation from day one.
Saleem Akthar Ahmed - Sri Lanka Operations & Technology Lead
Saleem Akthar Ahmed is Ecobia's operational lead in Sri Lanka.
Born and raised there, he brings the local fluency, business
instinct, and on-the-ground knowledge that no amount of outside
expertise can replicate.
Saleem leads all technology assessment and systems integration
for Ecobia's Sri Lanka operations ensuring the production
infrastructure is specified correctly and performing as it
should. His Computer Science degree from the University of
Westminster and hands-on experience across software, data
systems, and digital infrastructure mean the technical side
of every facility is in safe hands.
His background running operations within his family business
and serving as CEO of Carnation Automobiles means he
understands commercial pressure and operational
decision-making not just in theory, but in practice.
He knows how Sri Lanka works, who to speak to, and how to
get things moving. His focus is on building the local
credibility and relationships that give every Ecobia
Innovations facility in Sri Lanka a solid, trusted
foundation from day one.
Tariq Makroo - Chief Financial Officer
Tariq Makroo is Ecobia's Chief Financial Officer, bringing the financial discipline and strategic oversight that a company at this stage of growth needs most.
With an MBA and a career built across financial administration, business management, and operational leadership, Tariq oversees everything from budgeting and cash flow to long-term financial planning and governance. He ensures that every commercial decision Ecobia makes is grounded in sound financial thinking.
His experience spans multiple sectors, giving him a sharp understanding of how organisations scale sustainably not just in theory, but under real commercial pressure. That breadth means he can engage with the business at every level, from day-to-day financial controls to high-level strategic planning.
Tariq's focus at Ecobia Innovations is straightforward: build the financial infrastructure that allows the company to grow with confidence, maintain the trust of its investors and partners, and deliver on its long-term vision without compromising on governance or financial integrity.
Why Work with us
Gold Innovation Award IFEX 2024 — Ecobia Group
Proven Technology Base 10+ years of organic waste transformation expertise
Active in 2 International Markets Oman and Sri Lanka — 2025/2026
Active in 2 International Markets Oman and Sri Lanka — 2025/2026
Proven Technology Base 10+ years of organic waste transformation expertise
Active in 2 International Markets Oman and Sri Lanka — 2025/2026
Irish Headquartered Dublin-based with international operations and reach
Proven Technology Base 10+ years of organic waste transformation expertise
Proven Technology Base 10+ years of organic waste transformation expertise